Connecting to ERP systems is a main function of product data management software, as it ensures that operational data like pricing and inventory from the ERP is aligned with rich marketing content in the PIM. This two-way synchronization creates a view of the product, enabling management of the product lifecycle from backend logistics to frontend customer experience. OdooPIM excels in this area, offering integration as part of a unified product data management software and ERP ecosystem.

Learn about Ecommerce Platform Integrations with PDM Software – Quick Guide