How do manufacturers eliminate data silos between engineering, marketing, and sales?

Manufacturers eliminate silos by implementing a PIM for manufacturing solution that serves as the single source of truth for all product content, with role-based access so each team can update and access the data they need. Engineering enters specifications and compliance data into the PIM; marketing enriches content with descriptions and images; sales views the complete record and can generate quotes knowing data is current. Workflow approvals ensure each team’s changes are reviewed before publishing. With OdooPIM, this breaks the cycle where engineering keeps specs in one system, marketing uses another, and sales works from outdated printouts.

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